Host of the TV reality show, Big Brother Nigeria (BBNaija), Ebuka Obi-Uchendu Announced on stage during the Sunday’s finale, that the season 4 got over 240 million votes, out of which over 50 million votes were cast in the final week of the season.
Statistics show that 7.2 billion Naira was spent by Nigerians on votes throughout the duration of the show. Over N1.5 billion was spent in last week, amount higher than a month’s allocation to 3 states put together. Reports say each vote cost N30 to cast on different telecommunication service providers.
This could be described as a bumper harvest for the telecom companies and the organizers of the of the show as against the star prize of 60 million Naira.
Winner of the 2019 big brother ‘pepper dem gang’, Mercy Eke went home with prize worth over 40 million Naira, brand new Innosson SUV, Dubai trip for two, an Oppo smart phone and other juicy gains.
What this would do to the Nigerian economy will reveal itself with time, whether it would stimulate and create opportunities for businesses or it would be just a boom for the parties involved. statistics and analysis will tell.
The past winners in seasons, 1, 2 and 3 respectively are: 2006 – Katung Aduwak, 2017 – Efe Ejeba, 2018 – Miracle Miracle Igbokwe.